Hey, we're knitters too. We like soft, yummy yarns in rich colors. We like needles with sharp, well-tapered tips and flexible, sturdy cables. We like patterns for practical finished projects that are challenging and interesting, but never confusing. Ultimately we like to make and use things you like to make and use, and we strive to provide you with the best material available to enjoy our wondrous craft.

Connecting Threads is a team effort. From our fabric and pattern designers, to our in-house quilters, to our buyers, to our management everyone is working with one goal in mind: To provide you with the soft, quality fabrics at an affordable price.

WeCrochet embraces the practical, playful, enthusiastic, fashionable, and expressive powers of crochet. We see you crocheters, and we recognize there has been no single place specifically for you--until now. Welcome to the new home for crochet... where everyone is part of the family.

Quilters and Sewists alike choose Superior because they care about creating exceptional, unique, beautiful quilts and sewn projects. Whether a quilt is made for a competition, a gift for a grandchild, or charity, our threads, needles and notions will help you craft a personal work of art.